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The growth of the artificial intelligence in companies is unstoppable and can undoubtedly contribute to their success in the short, medium and long term. We explain how and why. Artificial intelligence (AI) has long been at the forefront of our conversations, especially those that touch on the topic of innovation within companies. In this field, it seems that more and more experts agree that AI will be one of the key technologies that will help organizations in their quest for success.
In other words, the simulation of human cognitive processes using computers and information systems has great potential for use in the professional world. These are some of its most outstanding applications:
Examples of Artificial Intelligence in companies
Data analysis
There is no doubt that we live in the digital age. In the midst of the big data revolution, companies are working with huge amounts of data from which they can extract fascinating information. For this reason, many organizations use IT systems that manage, organize and analyze unstructured data.
Process automation
Artificial intelligence applications in companies can help, among other things, to automate processes. Through the use of intelligent machines, many tasks that were previously performed manually and routinely can now be scheduled and completed in less time and with fewer resources. The fact that artificial intelligence can be used in a wide range of processes is the main positive aspect.
Recommendation of products and services
Both YouTube and Facebook are experts at making tailored recommendations. Both platforms strive to understand users' behavior and interests in order to provide suggestions that truly resonate with them; naturally, artificial intelligence is what drives these efforts using big data, and this volume of data, both internal and external to the platforms, is used to feed algorithms, which improve their understanding and produce better recommendations.
Helping the team
Artificial intelligence can replace tasks that used to be performed manually, but workers are not at war with this technology. Quite the contrary. AI provides them with information and helps them with some of their tasks.
Assisting customers
It is quite effective to create the necessary relationship with the least amount of time and resources spent by including tools that can automatically respond and serve your customers. In this case, the kings are chatbots, or real-time conversations used to provide virtual customer service that are getting better and better at offering a more personalized experience.
Image recognition
Are you surprised that Google Photos recognizes all your family members in the photos on your phone? Yes, it's artificial intelligence.
However, computers do not read images; for example, if you see a picture of a dog on Google, it will only display codes. Therefore, they must learn the characteristics of a dog's picture to determine its location.
This is where computer vision comes in. This technology allows the computer to be trained to recognize patterns of color and shape in images.
Audience segmentation
Audience segmentation is one of the most traditional marketing activities, as it helps companies focus their strategies on consumer behavior to reach the right people with the right offers and solutions. But when algorithms become aware of each user's profile, segmentation can become much more precise and personalized.
Companies betting on Artificial Intelligence
Artificial intelligence is present in some of the world's most powerful companies. They use it for various purposes, such as improving the user experience, perfecting their products and offering a good after-sales service. Some examples are companies such as Apple, Facebook, Google and others.
Artificial Intelligence in the business world
Despite the road ahead from a purely educational standpoint, the potential business applications of AI are mind-boggling. In fact, in reference to the previous sentence, according to a Morning Consult study on AI in Spain for IBM, 39% of organizations in the country believe that the lack of specialized knowledge is the biggest barrier to growth in this field.
Artificial Intelligence technologies for marketing
AI is much more than a technology; it also brings together algorithms, codes and data that can be used for various purposes especially for the Digital Marketing sector.
Now we know better the main artificial intelligence (AI) technologies that can be used in corporate marketing, as they are often combined to create better products, services and strategies if you want to know more about this topic I recommend you to check this article. ARTIFICIAL INTELLIGENCE IN MARKETING.
Tips for integrating artificial intelligence in companies
Artificial intelligence must be integrated into business processes, which is not as easy as it sounds. It requires technology, human resources and a lot of know-how. However, it is possible to make progress over time. Here are a few tips:
Learning from other companies using artificial intelligenceThere are many companies that feel uncomfortable watching what others do. We should not be afraid of the success of others, but see it as a solid foundation on which to build our own learning and development.
Learn about AI and accept it as a step forward: One of the first things to realize is that artificial intelligence, like other innovations, does not provide an immediate return. To get the maximum return, it takes time, development and internal learning by the company's staff.
Conclusion
Artificial intelligences are not intended to dominate the world; on the contrary, they are our allies in the development of a simpler and safer world.
Relying on artificial intelligence can make data analysis less difficult for humans, which can help companies save costs and be more competitive. What do you think? Leave us a comment?
